One brand, one team
Unified commerce is the concept of viewing your business as a single cohesive entity—exactly as your customers do.
Many businesses suffer from internal divisions, with separate channels or systems that operate in isolation, often competing against each other.
Unified commerce represents the integration of all your operations into one cohesive brand, one team, with unified systems and a shared philosophy centered around the customer.
It's about seamless interaction, whether your customers are shopping online, in-store, or through mobile apps, and providing a consistent experience across all platforms.
Here's an explainer from the payments provider Adyen...
Building blocks of Unified Commerce
Till / EPOS solutions tied directly to your full customer journey
A website that becomes the heart of customer interactions.
Seamlessly connected with all touch points and brilliantly capable.
Unified Commerce is more than just systems
Unified commerce isn’t just about technology; it's equally about aligning people, objectives, and KPIs across all your sales channels.
This alignment ensures that every part of your organization is geared towards providing the best possible customer experience and being truly customer centric.
with online research
of online and in store shopping.
a physical location.
have a higher lifetime value
than single channel.
“All truth passes through three stages: First, it is ridiculed; second, it is violently opposed; and third, it is accepted as self-evident."
Arthur Schopenhauer
Supporting Cultural Transformation
Our team has worked in digital for decades, and we've learned that the biggest barrier is often not the technology itself, but taking the team with you on this journey.
Cultural change is crucial for successful digital transformation and the implementation of unified commerce.
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KPI's and objectives:
Key to align your teams on shared business success and avoid incentivising internal competition.%20(5).gif)
Digital enablement org-wide.
Digital enablement needs to support across the business, including 'legacy' channels.%20(2).gif)
Training and development
To reduce fear of the unknown, teams need to be upskilled and supported to use new technologies.
technology as key to transforming their businesses
Options to implement unified commerce
We believe our model offers you unique advantages of our expertise, solutions and a fresh approach, to be truly customer-centric whilst also being cost effective.
